Old Seng Choong (Paragon)

Located At
Paragon
290 Orchard Road. Singapore 238859
Unit Number

#B1-14
Store Address
290 Orchard Rd, #B1-14 Paragon, Singapore 238859
Phone Number
9661 2154
Opening Hours
Monday 10:00 AM – 9:00 PM
Tuesday 10:00 AM – 9:00 PM
Wednesday 10:00 AM – 9:00 PM
Thursday 10:00 AM – 9:00 PM
Friday 10:00 AM – 9:00 PM
Saturday 10:00 AM – 9:00 PM
Sunday 10:00 AM – 9:00 PM
About This Store
Established in 2016 by pastry chef Daniel Tay, Old Seng Choong offers traditional treats inspired by Singaporean cuisine. Named after the popular Seng Choong Confectionery, the brand pays tribute to Tay's father, a baker with over 30 years of experience. The Bake-off concept store at Paragon offers fresh traditional bakes with a modern twist, including best-selling items like Crème Brulee Tarts and Truffle Char Siew Pastry. Customers can also look out for Limited Edition and Weekly Special pastries exclusively at Old Seng Choong Paragon.


Rating
Great
Based On Ratings By Actual Customers
Reviews - What People Think About This Shop
Based on the customer reviews, the food at Old Seng Choong is highly praised for its truffle char Siew pastries, creme brulee, charcoal egg tarts, and other unique baked goods. Customers mentioned that the quality of the food is excellent and the flavors are delicious and memorable. However, some customers did mention that the pricing is on the higher side, but they feel that it is worth it for an occasional indulgence.

The customer service at the store is also highlighted as being friendly and helpful, with staff members allowing customers to sample various products. Overall, Old Seng Choong is recommended for those looking for traditional bakes reimagined in a fashionable way, despite the premium pricing.
- Based On Reviews By Actual Customers
About Our Reviews
The analysis above is generated based on reviews by actual customers. The views & opinions expressed on this page are those of actual customers and do not reflect the views of WhereCrowded.
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