Miniso (i12 Katong)
- Located At
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i12 Katong
112 East Coast Road. Singapore 428802 - Unit Number
- #02-04
- About This Store
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Jack Ye was inspired to create the MINISO brand during a family vacation in Japan in 2013. He encountered several specialty stores in Japan that offered high-quality, well-designed, and affordable products, many of which were made in China. Utilizing his expertise in product development, supply chain, and the fashion industry, Ye established MINISO in Guangzhou, China to cater to the global youth market. The brand's mission is to provide young people with access to high-quality and affordable products, enriching their lives and offering a new and fashionable lifestyle.
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